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Advertising: Principles and Practice (7th Edition) (Hardcover)

Advertising: Principles and Practice (7th Edition)

Product Description

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.



From the Publisher

Exceptionally real-world in focus — with examples, issues, and applications interlaced throughout — this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
–This text refers to an out of print or unavailable edition of this title.


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